Create a
New Brand

An impactful and clear brand for your new business to stand out and succeed in a crowded market

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Objective & Scope
Defining the main objective and the scope of the assessment
Stakeholders
Aligning the needs, desires and goals of all the stakeholders
Target Audience
Identifying the main pains, desires, biases, and insights
Industry & Category
Evaluating the major challenges, issues, biases, and untapped opportunities
Competitors & Alternatives
‍Positioning landscape, problems, advantages, and messaging
Trends
‍Relevant macro category and consumer trends

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Strategic Response
How to successfully address the identified challenges
Untapped Opportunites
‍Biggest untapped opportunities in the target market segment
Positioning Trajectory
Recommending the best brand positioning trajectory

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Ideal Customer Profile
The ideal target audience for a product
Unique Value Proposition
Defining the distinctive benefits or advantages a product offers to its target audience, setting it apart from competitors and compelling customers to choose it
Competing Alternatives
If your brand didn't exist, what would customers use?
Positioning
The distinct perception of a brand relative to its competitors and alternative choices
Messaging
The compelling core message around the value that sells
Purpose & Mission
‍The reason for its existence beyond making a profit
Values
‍Core values that shape brand's culture and DNA
Vision
‍The future ambition worth pursuing
Personality
‍Brand's personality and tone of voice
Brand Architecture
‍Coherent brand structure
Brand Essence
‍The unique heart and soul of the brand
Action plan
‍The next steps, priorities, and key objectives

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Creative Idea
The big idea and story behind the name
Ideation & Shotrlisting
‍Exploring various name options and shortlisting the best
Linguistic & Cultural Clearance
Culturally and linguistically appropriate name for the target markets
Trademark Clearance
Determine the proposed trademark availability
Domain names & Usernames
Finding the best fitting options
Name Guidelines
‍Consistent brand name, username, and domain name use across all medium
Domain Name Acquisition & Setup
Helping acquire and setup the necessary domain names

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Design Strategy
‍‍Aligning overall design direction with broader business goals to enhance user experiences, meet business objectives, and create a distinctive and meaningful brand
Creative Concept
‍Core idea visually translated across brand materials
Logotype & Symbol
Logotype and the main graphic mark variations
Color Palette
‍Primary, secondary, and accent color palette and color combinations
Typography
‍Primary and secondary fonts and their variations
Layout System & Design Principles
‍Consistent and easy-to-use design principles and layouts used in various brand materials
Application Visualisations
‍Showcase of different ways brand identity can be used across different medium
Testing & Validation
‍Design testing on target audience for higher product success rate

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Setup & Structure
‍Interactive online brand guidelines platform setup
Guiding Principles
‍Core guiding principles for consistent identity use across all medium
Logo System
Primary and secondary logo and icon use
Color Palette
‍Primary and secondary color palette and combinations
Typography System
‍Primary and secondary fonts and combinations
Layout System
‍Composition principles to different use cases and formats
Illustrations & Graphics
‍Defining visual direction to establish a unique brand aesthetic
Imagery & Photography Style
‍‍The visual approach to images and photography associated with the brand, including the types of images used, the style of photography, and any specific visual themes
Online Presence
‍Design direction for web & social
Assets
‍All brand assets prepared for easy access and use
Team Onboarding
In person session with the team sharing the best practices how to use the online brand guidelines

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Implementation Plan
Defining the necessary communication materials and implementation timeline
Brand Rollout
‍Finding the best way your brand needs to be introduced to the world with the maximal impact
Internal Team Onboarding
‍Ensuring everyone in the team is aligned around the brand's culture and positioning
Communication Materials
‍Creating the essential day-to-day communication materials
Design Templates
‍Creating the essential design templates for marketing needs and effortless everyday use
Online & Social Media Presence
‍Activating and aligning the brand communication starting from the website to all the social media channels

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Consistency Revision
‍Assessment of brand communication across all channels and touchpoints to ensure consistency in the use of brand elements such as logos, colors, messaging, and visual identity
Calibration Plan
Defining the necessary action to adapt and improve brand communication to evolving market dynamics, maintaining brand relevance, addressing emerging challenges, and ensuring consistent alignment with internal business changes
Brand Guidance & Support
Get on-demand access to the expertise for brand strategy, design, and implementation from Asketic leadership team