Podcast

A monthly podcast covering business, branding, and design with the aim of helping grow relevant, beautiful, and successful Baltic brands.

How to Overcome Fear and Finally Take Action

A conversation with ELYNDI founder Elina Didrihsone and Asketic partner and designer Mikelis Bastiks. The discussion covers how to find balance between creative work and entrepreneurship, how a brand helps build self-confidence and establish oneself in the global market, and why modesty isn’t always beneficial.

Creative Entrepreneurship

A conversation with OAD founder and lead architect Zane Tetere-Sulce and Asketic partner and designer Mikelis Bastiks. The discussion covers how to find balance between creative work and entrepreneurship, how a brand helps build self-confidence and establish oneself in the global market, and why modesty is not always useful.

200K to 8M

Join Mārtiņš Lasmanis, co-founder of @suplifulofficial, and Miķelis Baštiks, partner and designer at Asketic, for an insightful talk. They dive into how @suplifulofficial increased its revenue from 200K to 8M, the significance of being active on social media as a leader, and their ambition to build a world-class organization.

Audience Before Product

Tune in as Mikelis Bastiks, podcast host and co-founder of Asketic, talks with Atis Hermanis, CEO of HackMotion. Explore how Atis and his team transformed HackMotion from a niche pro tool into a consumer-friendly product, achieving global success. Discover their award-winning e-commerce strategies, audience-first approach and how their motion-tracking technology is transforming sports training in over 60 countries.

Language Teacher Family From 0-2.5 Million Followers In Two Years

Language Teacher Family and Gunita Lanka built a personal brand from 0 to over 2.5M followers on social media channels in 2 years, which gave them the opportunity to develop their business on a global scale while living and working in Liepāja, Latvia.

Investing & Brand Building

Get ready for another insightful episode with Mikelis Bastiks, co-founder of Asketic, and Valters Vestmanis, Partner at Index Masterclass as they talk about how investing and branding go hand in hand. Discover valuable tips on using social media for social proof, boosting engagement, growing your community, building brand association and much more.

RIX Riga Aiport Rebranding Journey

Join Mikelis Bastiks, co-founder of Asketic, and Linda Kalnina, Corporate Brand Manager at RIX Riga Airport, offering exclusive insight about the journey of the rebranding process.

Building a Better Internet One Digital Brick at a Time

Join Asketic Mikelis Bastiks, co-founder of Asketic and Janis Lanka, head of product management, offering exclusive insight about e-commerce, product management, digital product strategy and methods of planning and prioritization - time protection

Fear, Creativity, Feedback & Relationships

Join Asketic Co-founder Mikelis Bastiks and Liva Grinberga, Design Director, Speaker, Mentor, and Educator, offering exclusive insight into how to effectively lead a diverse team of designers from around the world, ensure consistent quality standards, and nurture positive relationships. Discover how controlled fears can fuel your creativity, and learn to provide constructive feedback to creatives while advocating for the client's needs.

Baltic Startups, Investing, Moving Fast

Join Asketic co-founder Mikelis Bastiks and early stage investor, Firstpick co-founder Marijus Andrijauskas, offering an exclusive insight into investing in early stage Baltic startups and why moving fast is so important

Brand Design Agency Selection (Part 2/2)

Join co-founder Mikelis Bastiks and Printify brand lead David Hooker for Part 2, offering an exclusive insight into visual upgrades, brand design agency selection, and the process of structuring the implementation phase for your new brand

Behind the Scenes of Printify Brand (Part 1/2)

Join Asketic co-founder Mikelis Bastiks and Printify brand lead David Hooker sharing practical insights on how to build a brand story, implementing it across the company & finding a balance while evolving the brand.

Building a Brand to Land Netflix

In this episode, Asketic co-founder Mikelis Bastiks and Rita Alika-Steinmane, CEO/executive producer and co-owner of Panic animation studio, share practical insights on how to build a brand to land Google, Netflix, Indeed, Uber, JetBlue, American Express, McDonald's, etc. and craft a global head-turning brand story.

Operating Cadence & Embracing Imperfection

In this episode, Mikelis Bastiks, the co-founder of Asketic, and Mikus Opelts, the founder of Giraffe360, share practical insights on building a team's operating cadence, effective international team management, and how imperfections make us unique.

Brand Consistency & Business Growth

Join us for an insightful episode of the Asketic Podcast featuring Mikelis Bastiks, the co-founder of Asketic, in conversation with Lotte Tisenkopfa-Itnere, the founder of MÁDARA Cosmetics, as they delve into the secrets of achieving explosive growth through the mastery of brand consistency.

How to Work with a Niche Audience

Asketic Podcast Episode with Asketic co-founder Mikelis Bastiks and Agija Kola, CMO at SmartLynx Airlines, on how to reach and work with a Niche Audience.

Dizaina Nozīme Pilsētā

Asketic podkāsta epizode #32 ar Asketic līdzdibinātāju Miķeli Baštiku un Rīgas galveno pilsētas dizaineri Evelīnu Ozolu par to, ko dizains nozīmē pilsētvidē un kā tas ietekmē mūsu ikdienu.

How to Develop & Sell Digital Products

Asketic Podcast Episode with Asketic co-founder Miķelis Baštiks and Māris Daģis, founder of Sellfy.com, on how to sell digital products and monetize your audience.

Building a Luxury Family Brand

Asketic Podcast Episode with Asketic co-Founder Miķelis Baštiks and Tom Adam Vitolins, founder of Tom Adam, on building an authentic luxury family brand.

How Will AI Impact Brand Design

Asketic Podcast Episode with Mikelis Bastiks, the co-founder of Asketic, meets with Ernests Stals, the co-founder at Starwatcher.io, to talk about how artificial intelligence will impact brand design.

Mastering Brand Consistency

Mikelis Bastiks, the co-founder of Asketic, speaks with Raitis Velps, the chief marketing officer at Corebook.io, on mastering brand consistency.

Building a Global Audio Brand

In this podcast, Mikelis Bastiks, the co-founder of Asketic, meets with Laura Sirma, the global brand director of SoundID, and talks about building a global audio brand from Riga.