Jānis Roze

Brand strategy and identity upgrade for 100-year-old family-owned publishing and bookstore brand

Janis Roze, a Latvian publishing and book-selling company, has led the industry for over a century.

Established in 1914 by the legendary Janis Roze, the family-run company has grown to operate over 35 bookstores across the country.

As the company reached its 100-year mark, Janis Roze recognized the need to clarify their company structure and create a consistent brand design system that speaks to a new generation of readers while still honoring the design standards its customers have grown to cherish. The result is a careful and elegant brand upgrade that stands as a testament to the company's enduring legacy of excellence.

"Asketic brand design studio comprises a team of dedicated, skilled, and imaginative professionals who care deeply about the work they do.

The quality of work, responsiveness, and personal attitude towards the client are exceptional. I highly recommend working with Asketic."

Ilze Veisbarde

Head of Marketing & Public Relations

Jānis Roze

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